Archive | May, 2012

How To Blog While You?re On Vacation

31 May

I am one of the most consistent bloggers in the world. Over the past five years, I have maintained an average of two blog posts per day and there has never been a single day where there was no new […]

Source: http://feedproxy.google.com/~r/JohnChowDotCom/~3/8NG9M3w83xo/

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How Does Quora Fit Into Your Online Marketing Strategy?

30 May

Quora is a social network that utilizes a question and answer format in order to provide expert advice. The About page of Quora states "When you want to know more about something, Quora delivers you answers and content from people who share your interests and people who have first-hand knowledge — like real doctors, economists, […]

Post from: Search Engine People SEO Blog

How Does Quora Fit Into Your Online Marketing Strategy?


Written by Lior Levin,

Source: http://feedproxy.google.com/~r/SearchEnginePeople/~3/m60qXsI0m7E/quora-marketing-strategy.html

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Types WordPress plugin ? Easy Custom Post Types

29 May

I’ve long wanted to create a database of themes that support my SEO plugin and never came up with a manageable way of doing that. When my buddy Amir from WPML emailed me about their two new plugins, Types and Views, it took me a while to grasp what they did. Turns out I’m daft […]

Types WordPress plugin – Easy Custom Post Types is a post by on Yoast – Tweaking Websites.A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Source: http://feedproxy.google.com/~r/joostdevalk/~3/5glD2ziVTlM/

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The Local Search Plus Box

28 May

A look at how Google decides when to display the local Plus Box

Post from: Search Engine People SEO Blog

The Local Search Plus Box


Written by Nyagoslav Zhekov, Local Search Marketing Blog

Source: http://feedproxy.google.com/~r/SearchEnginePeople/~3/nrvty-dEA7g/local-search-plus-box.html

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Ad Retargeting

28 May

Consumer Search Insights.

How do you feel about companies tracking your online behavior to target ads?

Surprisingly, nearly 1 in 11 people like ad retargeting. However, over 3 in 5 people dislike it.

response All (1250) 
I dislike it because it feels creepy 62.3% (+3.1 / -3.3)
I don’t care either way 29.3% (+3.1 / -2.9)
I like more relevant ads 8.3% (+2.3 / -1.9)

Women tend to think being stalked by ads is creepier than men do.

vote Men (822)  Women (428) 
I dislike it because it feels creepy 60.6% (+3.7 / -3.8) 64.1% (+5.0 / -5.3)
I don’t care either way 30.0% (+3.6 / -3.4) 28.7% (+5.1 / -4.6)
I like more relevant ads 9.5% (+2.6 / -2.1) 7.2% (+4.2 / -2.7)

Younger people who are old enough to be starting families tend to be more financially stressed than most other age groups, so they are likely more appreciative of relevant ads tied to discounts & such. Younger people have also used the web for so much of their lives that they are not as creeped out by tracking & privacy issues as older people are. People in retirement also like relevant ads, perhaps in part because they are feeling the Ben “printing press gone wild but no inflation” Bernake pinch & see their fixed income retirements collapse under artificially low interest rates tied to money printing game.

age 18-24 year-olds (372)  25-34 year-olds (270)  35-44 year-olds (150)  45-54 year-olds (217)  55-64 year-olds (164)  65+ year-olds (77) 
I dislike it because it feels creepy 60.2% (+4.8 / -5.0) 52.3% (+6.3 / -6.4) 65.1% (+7.2 / -8.0) 66.0% (+6.1 / -6.6) 66.6% (+6.9 / -7.7) 55.7% (+11.2 / -11.8)
I don’t care either way 33.6% (+4.9 / -4.6) 35.0% (+6.4 / -5.9) 25.5% (+7.6 / -6.3) 27.9% (+6.4 / -5.6) 26.9% (+7.5 / -6.3) 33.5% (+11.9 / -10.1)
I like more relevant ads 6.2% (+2.9 / -2.0) 12.7% (+5.1 / -3.8) 9.5% (+5.9 / -3.8) 6.1% (+3.9 / -2.5) 6.4% (+5.2 / -2.9) 10.7% (+9.1 / -5.2)

People from the west coast are perhaps slightly more aware of the risks of online tracking. People from the south couldn’t care either way. In the midwest the stereotype of the mom who clips coupons is shown in the data (though the sample size is small).

vote The US Midwest (259)  The US Northeast (340)  The US South (404)  The US West (247) 
I dislike it because it feels creepy 58.5% (+6.5 / -6.9) 61.8% (+5.9 / -6.3) 61.6% (+5.7 / -6.0) 67.2% (+6.2 / -6.8)
I don’t care either way 29.9% (+6.6 / -5.9) 29.1% (+5.8 / -5.2) 32.4% (+5.9 / -5.4) 24.6% (+6.7 / -5.6)
I like more relevant ads 11.6% (+5.6 / -4.0) 9.1% (+5.0 / -3.3) 6.0% (+4.6 / -2.7) 8.2% (+5.7 / -3.5)

On everything outside of disliking online tracking the margin of error is wide enough that it is somewhat hard to notice any strong patterns based on population data.

vote Urban areas (636)  Rural areas (108)  Suburban areas (480) 
I dislike it because it feels creepy 58.9% (+5.0 / -5.1) 61.1% (+9.0 / -9.8) 62.6% (+4.5 / -4.7)
I don’t care either way 32.3% (+5.1 / -4.7) 33.9% (+9.9 / -8.6) 27.6% (+4.5 / -4.1)
I like more relevant ads 8.8% (+4.4 / -3.0) 5.0% (+8.7 / -3.3) 9.8% (+3.6 / -2.7)

It is also hard to see much of a broad pattern based on income levels.

vote People earning $0-24K (150)  People earning $25-49K (691)  People earning $50-74K (304)  People earning $75-99K (88) 
I dislike it because it feels creepy 62.2% (+8.4 / -9.1) 60.2% (+4.2 / -4.4) 66.5% (+5.8 / -6.4) 55.1% (+10.2 / -10.6)
I don’t care either way 30.0% (+9.2 / -7.8) 30.8% (+4.3 / -4.0) 25.9% (+6.1 / -5.3) 35.8% (+10.4 / -9.2)
I like more relevant ads 7.9% (+8.6 / -4.3) 9.0% (+3.7 / -2.7) 7.5% (+5.5 / -3.3) 9.2% (+9.0 / -4.8)
Categories: 

Source: http://www.seobook.com/ad-retargeting

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Use Gravity Forms to submit custom post types

26 May

In my previous post I explained how I used the Types plugin to create a new custom post type. That custom post type will be used to display a table of supported themes for my WordPress SEO plugin, and is therefor called wpseo-theme. Now the trick here is that I want users to be able […]

Use Gravity Forms to submit custom post types is a post by on Yoast – Tweaking Websites.A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Source: http://feedproxy.google.com/~r/joostdevalk/~3/6DdttfkLbSo/

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20 Ways to BE Authentic in Your Internet Marketing & SEO, Not Just Look Authentic

26 May

There are many different ways that you can approach your SEO efforts to get to the top of search engines, however most of them are all designed to make your site and the back-link portfolio look authentic (unnatural links warning advice here by Albert Mitchell), not actually be authentic. In the past, … Read more

Source: http://www.seo.com/blog/20-ways-authentic-seo-authentic/

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